Liubov Vassilevskaya — Founder @ FemFast
I have an app idea, but I’m not sure it will truly fit the market. I want to run a quick research/discovery to validate audience interest, understand the competitive landscape, and stress-test the business model before investing in development.
Execution
Strategy
Discovery and Research
Validated product concept backed by insights from customer development and market research using market data providers like AppMagic.
Design and Prototyping
Production-ready designs and an interactive prototype to experience the product early.
Development and Launch
A fully built app in the App Store, ready for marketing and scale.
Discovery Phase
In the first discovery phase, our goal was to understand whether the idea had real market potential. We defined the core hypotheses — about the audience, their problems, motivations, and use cases — and validated them through competitive research, user insights, and value proposition testing.
By the end of the research we had a clear view of who we’re building for, which features actually matter, what can be cut, and which business model makes sense. This reduced early risks and gave us a focused, evidence-based foundation for the MVP.
Mobile
Application
Dashboard
The Dashboard is the daily entry point: when the app opens, the user immediately sees what to do today.
An AI layer turns cycle and health data into a simple daily plan. A fasting card shows either fasting progress or when today's window starts. A compact checklist gathers today's nutrition, supplements, and training goals.
The layout is calm and minimal, designed for quick scanning and habit building: open the app → see the plan → mark progress.
My Weekly flow
Every week, AI generates a personalized 7-day forecast based on predicted hormonal phase. It helps structure workouts, nutrition, and routines around energy levels across the week.
The plan updates as new data comes in — staying in sync with cycle changes, symptoms, and daily signals.
Alongside recommendations, the app generates a simple shopping list that turns weekly guidance into a clear set of ingredients to buy.
Fasting
The Fasting screen is where users actually practice fasting.
- • Users can start a session in manual or auto mode.
- • Phase-aware presets (like 16:8) adjust based on the cycle day.
- • Each phase adds clear, in-the-moment guidance on what’s happening in the body.
The goal was to help users understand what’s happening internally — without changing the core timer experience.
AI health assistant
The AI Assistant delivers personalized guidance based on recent tracking and continuously collected health signals.
Every week, it turns available data into a 7-day plan — workouts, nutrition, and supplements tailored to the current cycle phase.
The product is built around an AI-native health data integration, blended with a phase-aware RAG system that continuously refines guidance by grounding responses in the user’s evolving health history.
Dashboard
The Dashboard is the daily entry point: when the app opens, the user immediately sees what to do today.
An AI layer turns cycle and health data into a simple daily plan. A fasting card shows either fasting progress or when today's window starts. A compact checklist gathers today's nutrition, supplements, and training goals.
The layout is calm and minimal, designed for quick scanning and habit building: open the app → see the plan → mark progress.
My Weekly flow
Every week, AI generates a personalized 7-day forecast based on predicted hormonal phase. It helps structure workouts, nutrition, and routines around energy levels across the week.
The plan updates as new data comes in — staying in sync with cycle changes, symptoms, and daily signals.
Alongside recommendations, the app generates a simple shopping list that turns weekly guidance into a clear set of ingredients to buy.
Fasting
The Fasting screen is where users actually practice fasting.
- • Users can start a session in manual or auto mode.
- • Phase-aware presets (like 16:8) adjust based on the cycle day.
- • Each phase adds clear, in-the-moment guidance on what’s happening in the body.
The goal was to help users understand what’s happening internally — without changing the core timer experience.
AI health assistant
The AI Assistant delivers personalized guidance based on recent tracking and continuously collected health signals.
Every week, it turns available data into a 7-day plan — workouts, nutrition, and supplements tailored to the current cycle phase.
The product is built around an AI-native health data integration, blended with a phase-aware RAG system that continuously refines guidance by grounding responses in the user’s evolving health history.
Liubov Vassilevskaya — Founder @ FemFast
Working with Vasily and his team was an exceptional experience. I previously had painful projects with agencies and developers, so I was genuinely surprised by how smooth, structured, and fast everything went.
Vasily’s vision and innovative thinking stood out from the very first call, and the team delivered exactly what they promised — on time, with clarity, and with real ownership.
I already recommend Novo Studio to everyone around me. It’s very rare to find a team with both strong expertise and this level of integrity.
Liubov Vassilevskaya — Founder @ FemFast